Ronak has invested a better part of his life creating interactive video advertising, mobile-led storytelling, TV commercials and music videos. He has been a significant part of popular campaigns for Swiggy, Uber and UCB that won prestigious awards like the Cannes Lions, Golden Pencils, Spikes Asia and Kyoorius Creative Awards. To him, every film is a pursuit to bridge the gap between aesthetic and the objective of good old narrative-led storytelling.